Friday, March 21, 2008

Score: Us 1 - Telus 0

Sphere: Related Content

We launched a Google campaign 2-days ago on Telus and Telus related keywords to market our blog. Of course, Telus wasn't advertising on the word "Telus". I mean, why would they, since they already show up all over the first page of natural results. It would be a total waste of money.

Today, 2-days after we started, Telus is advertising on "Telus" and seems to be upping their bids. To start, it was only $0.12 per click. It looks like Telus has upped their bid to more than $6.00 per click! - Score!

Way to go Telus, now you're paying $6.00+ a click to talk to customers who are already on their way to seeking you out. Let's multiply that $6.00 click by a conversion rate of 1% (which is pretty good online). These customers would cost you about $600 each. Even if Telus is only buying 10 clicks per day at $6.00 each, their new campaign would cost them $21,900 for the year. I hope you took your SEM guy out for lunch after this brilliant move. You're not buying 100 clicks a day are you? - Ouch!

Now our little ad campaign shows up randomly throughout Google content channels on strategic keywords. Happy hunting. There's about 20 meaningful Tier-2 search engines too we're now trying out.

Cheerio,

Willy

1 comment:

Anonymous said...

telus mobility is the worst company ever to deal with ... there customer service is horible, they put people on the phone that has mental problems to deal with .. there is never a manager around to talk to ... I do not know why I stayed with them for so long ... over 15 years ... everytime I write a ba post they DELETE IT ... but I just signed a three year contract with them and had problems for 3 month with my phone and the features on it .. when I talked to 6 different people asking for a new phone .. they tell me that I signed the contract already and they can't do anything for me ....

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